What Is SageMailer and What Does It Do?
SageMailer is a powerful software tool designed to automate Amazon feedback requests, helping sellers gather reviews and build credibility. To my knowledge, it’s the only tool of its kind on the market.
With Amazon’s elusive Buy Box algorithm, SageMailer can serve as a valuable asset to your business. One of the factors that may affect your ability to win the Buy Box is the number of reviews your account has compared to your competitors. Sellers with more feedback often have an advantage. SageMailer is also incredibly helpful for listings with suppressed Buy Boxes, where buyers can see your feedback score and may be more likely to choose a seller with a strong reputation.
If you’re interested in boosting your feedback and enhancing your chances of winning the Buy Box, you can purchase SageMailer or take advantage of their free trial by clicking here.
How Much Does SageMailer Cost?
SageMailer offers a wide range of pricing tiers, including a free option. You can view all the pricing plans by clicking here. The system operates on a “pay for what you need” basis, allowing you to use a slider on their site to select the plan that best matches your store’s sales volume.
If you’re just starting your Amazon journey, I highly recommend taking advantage of the free tier. When I first began selling on Amazon, I wasn’t aware of SageMailer, and I likely missed out on a lot of feedback requests. Don’t make the same mistake I did; utilise this tool early on to build a strong foundation for your business.
SageMailer Setup and Connecting Your Store
After signing up, the first step is to connect your Amazon store so SageMailer can start importing your orders and sending out feedback requests.
To do this, simply click on “Connect Store” and select your marketplace region. It’s a quick and straightforward process that gets you up and running in no time.
Once you’ve selected your marketplace region, you can proceed to connect your store to SageMailer. Click the “Connect Amazon Store” button and authorise SageMailer to access your account. Next, enter your store name, the email address associated with the marketplace you chose, and create a random name for your store. Once this is done, your store will be successfully connected, and you’re ready to start using SageMailer. If you have any previous orders, keep in mind that it may take some time for them to fully import into the system. In my experience, the initial import took about 3–4 hours to complete. Be patient, and once everything is synced, you’ll be ready to get started!
Setting Up Your First Campaign
To set up your first campaign, navigate to the “Campaigns” section in the left-hand menu. Once there, click the “+ Add Campaign” button in the top-right corner. This will direct you to the setup page, as shown in the image below.
From this point, ensure your marketplace is selected, then choose the Custom Seller Feedback Request option under the Letters section. Once that’s done, click save, and you’re ready to move on.
Now you can begin personalising your letter template. It’s important to craft an email that grabs the customer’s attention and encourages them to engage. However, keep in mind that Amazon’s Terms and Conditions strictly prohibit directly asking for positive feedback. Violating this rule can, and likely will, result in your account being banned. Instead, focus on requesting honest feedback from your customers.
To start customising your campaign, click on the subject line as shown in the image below.
This will bring you to the campaign editing screen.
The first step is to check the “Include Past Orders” box located in the top-right corner. This ensures that any previous orders are included in your campaign.
Now, let’s focus on the email itself. You can stick with the default template if you’d like, but in my experience, it didn’t yield great results. I’ve included my own template below if you’d prefer to use it as a starting point.
Be sure to take advantage of the smart tags feature, which makes it easy to add URLs and other useful elements to your email. You may also notice warnings about certain content that isn’t allowed in your message. Please read these warnings carefully—you don’t want to include anything in your email that violates Amazon’s policies.
Don’t forget to click the “Preview Message” button to ensure your email appears exactly as you want it.
Finally, before launching your campaign, ensure the option shown below is checked. Sending emails to customers who have requested refunds increases the risk of receiving negative reviews.
Click save in the top-right corner, then head back to the campaigns page and enable your campaign.
It’s as simple as that! With any luck, you’ll start seeing your first bits of feedback coming in within a few days or weeks.
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