What Are Performance Notifications?
Performance Notifications in Amazon Seller Central are alerts that inform sellers about issues affecting account health, such as policy violations, listing deactivations, or changes to account information.
Why You Should Check Performance Notifications Daily
Checking performance notifications daily is vital for maintaining a healthy seller account and ensuring your business runs smoothly. Amazon’s policies and metrics are incredibly strict, and unresolved notifications can quickly escalate into larger problems, such as listing suspensions, account health issues, or even a complete account ban. These notifications often serve as an early warning system for potential problems, giving you the opportunity to address them before they worsen.
Ignoring or delaying action on these alerts can result in negative consequences, including damage to your account’s overall health score and financial setbacks if key listings are deactivated. By making it a habit to review these notifications daily, you demonstrate to Amazon that you’re an attentive and responsible seller, which helps to safeguard your account and maintain your selling privileges. Staying proactive is key to avoiding disruptions and keeping your business on the right track.
Where to Find Performance Notifications
To access the performance notifications section, click on the three horizontal lines in the top-left corner of Amazon Seller Central. Navigate to the “Performance” section, and you’ll find “Performance Notifications” listed there. For easier access in the future, you can bookmark the page by clicking the small bookmark icon next to the text. This will add the page to your navigation menu on the Seller Central dashboard, making it quicker to reach.
Below is an example image of the performance notifications page. Staying on top of these alerts is a crucial part of effectively managing your Amazon account.
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